Revenue management for broadcasting commercials: the channel's problem of selecting and scheduling the advertisements to be aired
Year of publication: |
2007
|
---|---|
Authors: | Kimms, Alf ; Muller-Bungart, Michael |
Published in: |
International Journal of Revenue Management. - Inderscience Enterprises Ltd. - Vol. 1.2007, 1, p. 28-44
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | advertising | commercials | broadcasting | flexible products | order acceptance | revenue management | scheduling | planning | radio | television | TV |
-
Kimms, Alf, (2007)
-
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B., (2021)
-
Revenue management with flexible products : models and methods for the broadcasting industry
Müller-Bungart, Michael, (2007)
- More ...
-
Kimms, Alf, (2007)
-
Haase, Knut, (2000)
-
Sequencing JIT Mixed-Model Assembly Lines Under Station-Load and Part-Usage Constraints
Drexl, Andreas, (2001)
- More ...