Revenue management for broadcasting commercials: the channel's problem of selecting and scheduling the advertisements to be aired
Year of publication: |
2007
|
---|---|
Authors: | Kimms, Alf ; Muller-Bungart, Michael |
Published in: |
International Journal of Revenue Management. - Inderscience Enterprises Ltd, ISSN 1474-7332. - Vol. 1.2007, 1, p. 28-44
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | advertising | commercials | broadcasting | flexible products | order acceptance | revenue management | scheduling | planning | radio | television | TV |
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