Revenue management in a multi-level multi-channel supply chain considering pricing, greening, and advertising decisions
Year of publication: |
2021
|
---|---|
Authors: | Khorshidvand, Behrooz ; Soleimani, Hamed ; Sibdari, Soheil ; Seyyed Esfahani, Mir Mehdi |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-22
|
Subject: | Multi-level supply chain | Multi-channel | Revenue management | Advertising levels | Green products | Lieferkette | Supply chain | Revenue-Management | Werbung | Advertising | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Umweltmanagement | Environmental management |
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