Revenue management in the context of movie theaters : is it fair?
Year of publication: |
2015
|
---|---|
Authors: | Choi, Choongbeom ; Jeong, Miyoung ; Mattila, Anna S. |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 14.2015, 2, p. 72-83
|
Subject: | revenue management | pricing | perceived fairness | movie theater | Revenue-Management | Revenue management | Kino | Movie theatre | Filmwirtschaft | Film industry | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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