The effect of assortment pricing on choice and satisfaction : the moderating role of consumer characteristics
Year of publication: |
February 2018
|
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Authors: | Choi, Choongbeom ; Mattila, Anna S. ; Upneja, Arun |
Published in: |
Cornell hospitality quarterly : CQ. - Thousand Oaks, Calif. : Sage, ISSN 1938-9655, ZDB-ID 2410284-2. - Vol. 59.2018, 1, p. 6-14
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Subject: | assortment pricing | preference uncertainty | health consciousness | field experiment | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Kundenzufriedenheit | Customer satisfaction | Preismanagement | Pricing strategy | Feldforschung | Field research |
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