Revenue management : progress, challenges, and research prospects
Year of publication: |
2015
|
---|---|
Authors: | Wang, Xuan Lorna ; Heo, Cindy Yoonjoung ; Schwartz, Zvi ; Legohérel, Patrick ; Specklin, Frédéric |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 7/8, p. 797-811
|
Subject: | Total revenue management | big data analytics | distribution | revenue integrity | customer relationship management | social media | revenue management system | education and training | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Big Data | Big data |
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