Revenue management with end-of-period discounts in the presence of customer learning
Year of publication: |
2012
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Authors: | Ovchinnikov, Anton ; Milner, Joseph M. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 21.2012, 1, p. 69-84
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Subject: | revenue management | customer learning | smoothing | self-regulating wait-or-buy | strategic consumers | Revenue-Management | Revenue management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lernprozess | Learning process | Preismanagement | Pricing strategy | Theorie | Theory |
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