Theory building on private label brands : a literature review
M. K. M. Manikandan
| Year of publication: |
2012
|
|---|---|
| Authors: | Manikandan, M. K. M. |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 9.2012, 2, p. 64-77
|
| Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Bibliometrie | Bibliometrics | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577717