Review of marketing research : Vol. 1
Year of publication: |
2004
|
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Other Persons: | Malhotra, Naresh K. (contributor) |
Publisher: |
Bingley, U.K : Emerald |
Subject: | Marktforschung | Market research | Marketingtheorie | Marketing theory |
Extent: | Online-Ressource (xii, 336 p.) ill |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes index |
ISBN: | 978-0-85724-723-0 ; 978-0-7656-1304-2 |
Other identifiers: | 10.1108/S1548-6435(2005)1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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