Review of the theoretical underpinnings of loyalty programs
Year of publication: |
2011
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Authors: | Henderson, Conor M. ; Beck, Joshua T. ; Palmatier, Robert W. |
Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 21.2011, 3, p. 256-277
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