Review of the theoretical underpinnings of loyalty programs
Conor M. Henderson; Joshua T. Beck; Robert W. Palmatier
| Year of publication: |
2011
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|---|---|
| Authors: | Henderson, Conor M. ; Beck, Joshua T. ; Palmatier, Robert W. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 21.2011, 3, p. 256-276
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| Subject: | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Sozialpsychologie | Social psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259722