Reviewing the employee branding process to gain firm competitive advantage
Year of publication: |
2022
|
---|---|
Authors: | Shabbir, Rizwan ; Gulzar, Muhammad Awais ; Samin, Tanzila |
Published in: |
Antecedents and outcomes of employee-based brand equity. - Hershey PA : IGI Global, ISBN 978-1-6684-3621-9. - 2022, p. 168-185
|
Subject: | Markenführung | Brand management | Interne Markenführung | Internal branding | Wettbewerb | Competition |
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