Antecedents and outcomes of employee-based brand equity

The impact of brand experience, service quality and perceived value on word of mouth and repurchase intentions / Umair Manzoor, Abdul Sami, Sajjad Baig, Ifrah Sajjad -- Impact of leader member exchange on innovative work behavior, role of employee based brand equity, humor and humble leadership : innovative work behavior / Afsheen Fatima, Hafsa Nasir, Azeema Noor, Shahrukh Zia, Mohsin Ali -- An exploration of the factors affecting brand association : an exploration of the factors affecting brand association / Sadia Shaheen -- Employees based brand equity and factors of employee brand association / Muhammad Bari, Irum Shahzadi -- Employee based brand equity and competitive advantage / Asif Ali Safeer, Saima Khuhro -- Psychological capital as an antecedent of employee engagement and its relationship with intention to stay / Ginu George.