Reviews and Communications - Reviews - Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Year of publication: |
2002
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Authors: | Koehn, Nancy F. ; Savitt, Ronald |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 22.2002, 1, p. 138
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