Reviews on the internet marketing communication of the SPA tourism enterprises in Slovakia
Radka Marčeková, L’ubica Šebová, Andrej Malachovský
| Year of publication: |
2023
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|---|---|
| Authors: | Marčeková, Radka ; Šebová, L’ubica ; Malachovský, Andrej |
| Published in: |
Online reputation management in destination and hospitality : what we know, what we need to know. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80382-375-1. - 2023, p. 175-194
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| Subject: | Internet marketing communication | online reputation management (ORM) | spa tourism enterprises | reviews | user generated contents | tourism marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Internet | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80382-375-120231010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287195