Can reviews predict reviewers' numerical ratings? : the underlying mechanisms of customers' decisions to rate products using Latent Dirichlet Allocation (LDA)
Year of publication: |
2022
|
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Authors: | Poushneh, Atieh ; Rajabi, Reza |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 2, p. 230-241
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Subject: | Customer review | Dual coding theory | Gradient boosted decision tree | LDA | Machine learning | Online customer review | Online text reviews | Topic modeling | Data Mining | Data mining | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Text |
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