Reviews without a purchase : low ratings, loyal customers, and deception
Year of publication: |
2014
|
---|---|
Authors: | Anderson, Eric T. ; Simester, Duncan |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 3, p. 249-269
|
Subject: | ratings | reviews | deception |
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