Revising the myth of gay consumer innovativeness
Year of publication: |
2009
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Authors: | Vandecasteele, Bert ; Geuens, Maggie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 1, p. 134-145
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