Revisiting and revising Alderson's formula to measure the productivity of the aggregate marketing system
Year of publication: |
2010
|
---|---|
Authors: | Shaw, Eric H. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 10.2010, 4, p. 347-367
|
Subject: | Marketing | Produktivität | Productivity | Marketingtheorie | Marketing theory |
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