Revisiting marketing strategy in emerging markets : a study of Amazon.com Inc.
Akansha Singh, Govind Swaroop Pathak
| Year of publication: |
2021
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|---|---|
| Authors: | Akansha Singh ; Pathak, Govind Swaroop |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 22.2021, 2/3, p. 113-126
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| Subject: | marketing strategies | business social alliances | internet marketing | emerging market | India | Indien | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Strategische Allianz | Strategic alliance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2021.116349 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012597953