Revisiting public relations function in the digital era : a study on public relations and marketing practitioners in Hong Kong
Year of publication: |
2023
|
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Authors: | Tong, Suk Chong ; Chan, Fong Yee |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 8, p. 1883-1899
|
Subject: | Digital communication | Domain similarity | Marketing function | Public relations function | Hongkong | Hong Kong | Öffentlichkeitsarbeit | Public relations |
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