Revisiting the recent history of consumer behavior in marketing journals : a topic modeling perspective
Year of publication: |
2022
|
---|---|
Authors: | Çadırcı, Tuğçe Ozansoy |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 2130373-3. - Vol. 20.2022, 1, p. 113-145
|
Subject: | consumer behavior | consumer research | consumption studies | data visualization | Latent Dirichlet Allocation (LDA) | text mining | topic modeling |
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