Revisiting the task media fit model in the era of Web 2.0 : Twitter use and interaction in the healthcare sector
Sheena Leek, Louise Canning, David Houghton
| Year of publication: |
April 2016
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|---|---|
| Authors: | Leek, Sheena ; Canning, Louise ; Houghton, David |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 54.2016, p. 25-32
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| Subject: | Task media fit | Social media | B2B | Twitter | Healthcare |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2015.12.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478710