Twitter and behavioral engagement in the healthcare sector : an examination of product and service companies
Sheena Leek, David Houghton, Louise Canning
| Year of publication: |
2019
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|---|---|
| Authors: | Leek, Sheena ; Houghton, David ; Canning, Louise |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 81.2019, p. 115-129
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| Subject: | Twitter | Linguistic analysis | Behavioral engagement | Products | Services | Social Web | Social web | Gesundheitswesen | Health care system | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.10.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107699