Revisiting Tversky's trail : how money makes a subtle difference in similarity effect experiments
Year of publication: |
2013
|
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Authors: | Diels, Jana Luisa ; Müller, Holger |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 6, p. 501-511
|
Subject: | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Experiment | Deutschland | Germany |
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