Reversing the similarity effect in stock-outs : a new look at a renowned phenomenon in consumers’ brand switching behavior
Holger Müller (Otto-von-Guericke-University Magdeburg Germany), Jana Diels (ConPolicy GmbH, Germany)
| Year of publication: |
January 2016
|
|---|---|
| Authors: | Müller, Holger ; Diels, Jana Luisa |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 1, p. 48-59
|
| Subject: | Konsumentenpräferenzen | Consumer preferences | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20837 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433828