Reward, emotion and consumer choice : from neuroeconomics to neurophilosophy
Year of publication: |
2008
|
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Authors: | Foxall, Gordon R. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 4/5, p. 368-396
|
Subject: | Neuromarketing | Emotion | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics |
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