Rhetoric in televised FMCG advertisements and its impact on viewers
Pooja Upadhyaya and Amit Shukla
| Year of publication: |
2021
|
|---|---|
| Authors: | Upadhyaya, Pooja ; Shukla, Amit |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 28.2021, 4, p. 57-76
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| Subject: | Ethos | Pathos | Logos | Persuasiveness | Attractiveness | Referral sampling | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Rhetorik | Rhetoric | Theorie | Theory | Fernsehwerbung | Television advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013040794