Riding the wave : response rates and the effects of time intervals between successive mail survey follow-up efforts
Year of publication: |
2007
|
---|---|
Authors: | Claycomb, Cindy ; Porter, Stephen S. ; Martin, Charles L. |
Published in: |
Fundamentals of marketing research ; Vol. 3. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 364-373
|
Subject: | Direktmarketing | Direct marketing | Marktforschung | Market research | Befragung | Interview |
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