Rigor versus method imperialism
Leigh McAlister
| Year of publication: |
September 2016
|
|---|---|
| Authors: | McAlister, Leigh |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 5, p. 565-567
|
| Subject: | Imperialismus | Imperialism | Wissenschaftliche Methode | Scientific method | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-016-0489-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011552498