Estimating the value of brand alliances in professional team sports
Year of publication: |
2009
|
---|---|
Authors: | Yang, Yupin ; Shi, Mengze ; Goldfarb, Avi |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 6, p. 1095-1111
|
Subject: | Sportmarketing | Sports marketing | Markenführung | Brand management | Ballsport | Ball game | USA | United States |
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