Risikomanagement im Marketing : der Risikomanagementprozess unter besonderer Berücksichtigung der Risikoidentifikation
Michael Fikar
| Year of publication: |
2003
|
|---|---|
| Authors: | Fikar, Michael |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Marketingmanagement | Marketing management | Risikomanagement | Risk management | Theorie | Theory | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 131 S. graph. Darst. |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 125 - 131 Pb. : EUR 27.50, EUR AT 27.50 |
| ISBN: | 3-631-50700-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001786497