Rising and thriving in the post COVID-19 era : a case study of COSMAX, a leader of the Korean cosmetic industry
Year of publication: |
2023
|
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Authors: | Park, Young Won ; Hong, Paul ; Shin, Geon-Cheol |
Published in: |
Asia Pacific business review. - London [u.a.] : Routledge, Taylor & Francis Group, ISSN 1743-792X, ZDB-ID 2072350-7. - Vol. 29.2023, 4, p. 1105-1124
|
Subject: | Case study | cosmetic industry | COVID-19 pandemic | e-commerce | environmental change | Korean firms | Coronavirus | Südkorea | South Korea | Kosmetik | Cosmetics |
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