Rising from the ashes of advertising
Year of publication: |
1996
|
---|---|
Authors: | Rust, Roland T. ; Varki, Sajeev |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 37.1996, 3, p. 173-181
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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