Risk, trust, and the roles of human versus virtual influencers
Year of publication: |
2024
|
---|---|
Authors: | Ameen, Nisreen ; Hwa, Jacky Cheah Jun ; El-Manstrly, Dahlia ; Kulyciute, Roberta |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 6, p. 1370-1394
|
Subject: | Risk | trust | subjective knowledge | social media | virtual influencers | Social Web | Social web | Vertrauen | Confidence | Virtuelle Organisation | Virtual organization | Risiko |
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