Ritual blessings with companion animals
This research focuses on the blessing of animals. Blessings are a form of human-animal shared experience that manifests a belief in animal spirituality. Using a multi-method approach, this article investigates the presence of themes that previous research has identified on animal companions. The present study identifies new themes in the context of human-animal sharing experiences by focusing on a recurring ritual blessing event over a six-year period. Ritual blessings reflect the animal companion-consumer relationship lifecycle, particularly the consumption and disposition stages. The emotional bonds between humans and their companion animals affect many consumption-related lifestyle, diet, leisure, and healthcare decisions.
Year of publication: |
2008
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Authors: | Holak, Susan L. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 61.2008, 5, p. 534-541
|
Publisher: |
Elsevier |
Saved in:
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