Ritual revision during a crisis : the case of Indian religious rituals during the COVID-19 pandemic
Year of publication: |
2022
|
---|---|
Authors: | Kapoor, Vikram ; Belk, Russell W. ; Goulding, Christina |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 41.2022, 3, p. 277-297
|
Subject: | COVID-19 | festivals | India | religion | rituals | traditions | Coronavirus | Indien | Religion | Epidemie | Epidemic | Konsumentenverhalten | Consumer behaviour |
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