Robert Bartels and the History of Marketing Thought
Year of publication: |
2001
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Authors: | Shaw, Eric H. ; Tamilia, Robert D. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 21.2001, 2, p. 156-163
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