Robust new product pricing
Year of publication: |
2015
|
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Authors: | Handel, Benjamin R. ; Misra, Kanishka |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 6, p. 864-881
|
Subject: | non-Bayesian learning | ambiguity | pricing | new products | Theorie | Theory | Innovation | Preismanagement | Pricing strategy | Lernprozess | Learning process | Produktentwicklung | New product development |
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