Dynamic pricing for new products using a utility-based generalization of the bass diffusion model
Year of publication: |
2022
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Authors: | Cosguner, Koray ; Seetharaman, Seethu |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 3, p. 1904-1922
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Subject: | dynamic pricing | optimal pricing | prescriptive analytics | new products | diffusion model | Bass Model (BM) | Generalized Bass Model (GBM) | new product sales forecasting | Preismanagement | Pricing strategy | Innovationsdiffusion | Innovation diffusion | Prognoseverfahren | Forecasting model | Produktentwicklung | New product development | Innovation | Theorie | Theory |
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