Role of demographics, social connectedness and prior internet experience in adoption of online shopping : applications for direct marketing
Mohammad Bakher Naseri; Greg Elliott
| Year of publication: |
2011
|
|---|---|
| Authors: | Naseri, Mohammad Bakher ; Elliott, Greg |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 2, p. 69-84
|
| Subject: | Online-Handel | Online retailing | Bevölkerungsentwicklung | Demographic development | Konsumentenverhalten | Consumer behaviour | Direktmarketing | Direct marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270782