Role of affect and cognition in consumer brand relationship : exploring gender differences
Year of publication: |
2012
|
---|---|
Authors: | Sahay, Arvind ; Sharma, Nivedita ; Mehta, Krishnesh |
Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 4.2012, 1, p. 36-60
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Geschlecht | Gender | Indien | India |
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