Role of altruistic attitudes in cause-related marketing
Wojciech Kozlowski, Ewelina Sobotko
Alternative title: | Rola postaw altruistycznych w cause-related marketing |
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Year of publication: |
2017
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Authors: | Kozłowski, Wojciech ; Sobotko, Ewelina |
Published in: |
Annales Universitatis Mariae Curie-Skłodowska. - Warszawa : Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, ISSN 0459-9586, ZDB-ID 217654-3. - Vol. 51.2017, 2, p. 123-131
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Subject: | cause-related marketing | purchase intentions | altruism | Cause-Related Marketing | Cause-related marketing | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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