Role of artificial intelligence in marketing strategies and performance
Chih-Wen Wu, Abel Monfort
| Year of publication: |
2023
|
|---|---|
| Authors: | Wu, Chih-Wen ; Monfort, Abel |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 3, p. 484-496
|
| Subject: | AI marketing strategy | artificial intelligence (AI) | FsQCA | market orientation | performance | Künstliche Intelligenz | Artificial intelligence | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21737 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290755