Role of beaconing marketing in improving customer buying experience
Year of publication: |
2023
|
---|---|
Authors: | Taneja, Sanjay ; Sharma, Vivek |
Published in: |
Enhancing customer engagement through location-based marketing. - Hershey, PA : IGI Global, ISBN 978-1-6684-8178-3. - 2023, p. 176-184
|
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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