Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Ramesh Roshan Das Guru, Marcel Paulssen and Arnold Japutra
| Year of publication: |
2024
|
|---|---|
| Authors: | Guru, Ramesh Roshan Das ; Paulssen, Marcel ; Japutra, Arnold |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 1, p. 217-254
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| Subject: | Behavioral difficulty | Brand attachment | Customer satisfaction | Repurchase intentions | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2022-0028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014466299