Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal (EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico & Boston University, USA)
| Year of publication: |
[2017]
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|---|---|
| Authors: | Rajagopal |
| Published in: |
Business analytics and cyber security management in organizations. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0902-8. - 2017, p. 204-226
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| Subject: | Verbrauchereinstellung | Consumer attitudes | Einkaufsverhalten | Shopping behaviour | Bildungsniveau | Educational achievement | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0902-8.ch015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586353