Ground roasted coffee consumers' ability to determine actual quality : the use of attributes and the role of education level in Mexico
Year of publication: |
2019
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Authors: | Ornelas, Sidney ; Vera, Jorge |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 25.2019, 1, p. 72-91
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Subject: | achievement index | Brunswik model | cue utilization | objective quality | Perceived quality | Konsumentenverhalten | Consumer behaviour | Mexiko | Mexico | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Bildungsniveau | Educational achievement |
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