ROLE OF CORPORATE LEADERSHIP AND INNOVATION CLAIMS ON CONSUMER PERCEPTION OF PREMIUM PRODUCTS
Year of publication: |
2009
|
---|---|
Authors: | GOFMAN, ALEX ; BEVOLO, MARCO ; MOSKOWITZ, HOWARD R. |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 13.2009, 04, p. 665-681
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | High-end products and services | premium | masstige | conjoint analysis | rule developing experimentation (RDE) | consumer research | innovation | leadership | stimulus-response segmentation |
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