Role of customer experience-driven business innovation framework for the modern enterprises
Year of publication: |
2023
|
---|---|
Authors: | Kumar, Vinod ; Sharma, Deepa ; Chauhan, Sadhna |
Published in: |
Innovation, strategy, and transformation frameworks for the modern enterprise. - Hershey, PA : IGI Global, ISBN 979-8-3693-0458-7. - 2023, p. 310-326
|
Subject: | Organisatorischer Wandel | Organizational change | Innovation | Beziehungsmarketing | Relationship marketing |
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